Performance Marketing Training: A Practical 2-Day Crash Course

Learn how to plan, launch, optimize, and scale Performance Marketing ad campaigns across paid channels.

Thursday 4/9 - Friday 4/10, 2026

10AM - 12PM PST (daily)

Get Your Ticket Now

Sounds Familiar?

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Burning Cash

You're spending money on ads but can't figure out if they're actually working at all or just disappearing into the void.

😤

Overwhelmed

Facebook Ads, Google Ads, LinkedIn Ads, TikTok... where do you even start? Too many platforms, too many settings, zero clarity.

🚫

No Direction

You want to grow but don't know the fundamentals. YouTube tutorials are fragmented, and agencies are too expensive.

Wasting Time

You're spending hours tinkering with settings without a framework or strategy to guide your decisions, constantly guessing what to do.

It's time to change that.

What You'll Master in 2 Days

Practical, actionable skills you can implement immediately

Campaign Structure & Setup

Learn the exact framework for structuring Performance Marketing campaigns for each ad platform

Audience Targeting Mastery

Discover how to find and target your ideal customers across all major ad platforms

High-Converting Ad Creative

See how to create ads that grab attention and drive action using proven copywriting formulas

Budget Optimization

Learn how to maximize ROI with smart bidding strategies and budget allocation techniques

Analytics & Tracking

Understand how to set up proper tracking to measure what matters and make data-driven decisions

Scaling Strategies

Learn how to identify winning ads, scale them, and cut underperformers before they drain your budget.

Who This Is For

Entrepreneurs

Ready to scale your business and acquire customers efficiently? Learn to turn ad spend into predictable growth.

Agency Owners

Achieve superior results for clients and expand your service offerings with practical ad tactics you can implement immediately.

Marketing Managers

Elevate your performance and hit those ambitious KPIs. Learn how to turn ad spend into predictable, repeatable results.

Freelancers

Ready to level up your offerings and earn more for your skills? Learn how to run Performance Marketing campaigns and add it to your services.

This crash course is designed for beginners to intermediates. No prior Performance Marketing experience required. We'll start with the fundamentals and build up to advanced strategies by day 2.

Your 2-Day Performance Marketing Masterclass

Thursday, 4/9 - Friday, 4/10, 2026

10AM - 12PM PST

Live on Zoom

Interactive sessions

Replay Access

Watch anytime

Q&A Sessions (VIP)

Get answers

Resources

Templates included

Day 1 - Strategy & Foundations

Thursday, April 9 • 10AM - 12PM PST

Ad Platforms & Budgets

Channel selection and budget allocation

Campaign & Account Structure

Structure accounts and campaigns the right way

Creative & Copy Formulas

Learn the proven copywriting formulas and hooks

Day 2 - Optimization & Scale

Friday, April 10 • 10AM - 12PM PST

KPI & Measurement

Understand how to set up tracking & analyze results

Optimization & Testing

Learn how to use data to improve performance

Scaling Strategies

Learn how to identify winning ads and scale them, while cutting the underperformers

Q&A (VIP Only) • 12PM - 1:30PM PST (daily)

Get your specific questions answered. Come prepared with your specific questions, you'll be called by your name to come off mute & get answers.

Your Instructor

"Hi, I'm Helena Ronis. As the Co-founder and CEO of AllFactors, a marketing tracking and analytics software, I'm immersed daily in the data, trends, and strategies that drive real revenue for businesses, including my own.

I'm not teaching theory. I'm in the trenches every day, working with ad platforms, analyzing conversion funnels, and optimizing campaigns for our own growth and our customer's success.

My experience isn't from a textbook. It's forged in the demanding, fast-paced industry, where every ad dollar counts and measurable ROI is the only metric that matters.

I've scaled performance marketing efforts from scratch, and navigated the ever-changing landscape of paid advertising platforms (Meta Andromeda for example).

In this crash course, I'm sharing the exact, practical playbook I use to run profitable performance marketing ad campaigns, distilled from years of hands-on experience.

You'll gain direct access to the tactical knowledge, strategic mindset, and data-driven approach needed to run performance marketing ads profitably.

You'll develop a practical, repeatable skill you can apply across platforms and businesses.

I'm excited to teach you this skill. Good on you for investing in yourself.

See you in the workshop!"

Helena Ronis

Expert In

Google Ads
Bing
Bing Ads
Meta
Meta Ads
LinkedIn Ads
YouTube Ads
Reddit Ads

The Skills You'll Gain

Practical, actionable Performance Marketing skills you can implement immediately.

Campaign Planning & Structure

Learn how to structure campaigns so they're easier to manage, test, and scale.

Experimentation & Testing

Run structured tests with clear hypotheses instead of random experiments.

Budget Optimization & Scaling

Improve results systematically and scale what works without breaking performance.

Meaningful KPI Selection

Know which metrics matter, which don't, and how to use them to make decisions.

High-Converting Creative

Learn how to structure and test creatives that consistently perform across channels.

Clear Performance Reporting

Turn campaign data into insights that stakeholders understand and trust when allocating budget.

Get Your Ticket

Invest in yourself. Gain the Performance Marketing skills that will serve you forever.

General

$599
$229

10AM-12PM PST (daily)

Training: 2 Days of LIVE Performance Marketing Training on Zoom ($599 value)

Replay: Access to the video recording + Resources & Community

Direct Access to Helena (in the VIP Room): Be in the room LIVE as Helena coaches entrepreneurs on their ad strategies. You'll watch and learn from questions, ask your own questions. Take notes and apply instantly to your own business ($1,199 value)

1:1 Call With Helena to Troubleshoot your Ads: Personalized call to resolve your ads problems or help you setup ads from scratch to avoid mistakes and maximize profit ($2,999 value)

Popular

VIP

$1,199
$499

10AM-1:30PM PST (daily)

Training: 2 Days of LIVE Performance Marketing Training on Zoom ($599 value)

Replay: Access to the video recording + Resources & Community

Direct Access to Helena (in the VIP Room): Be in the room LIVE as Helena coaches entrepreneurs on their ad strategies. You'll watch and learn from questions, ask your own questions. Take notes and apply instantly to your own business ($1,199 value)

1:1 Call With Helena to Troubleshoot your Ads: Personalized call to resolve your ads problems or help you setup ads from scratch to avoid mistakes and maximize profit ($2,999 value)

1:1

$2,999
$1999

10AM-1:30PM PST (daily) + 1:1 call

Training: 2 Days of LIVE Performance Marketing Training on Zoom ($599 value)

Replay: Access to the video recording + Resources & Community

Direct Access to Helena (in the VIP Room): Be in the room LIVE as Helena coaches entrepreneurs on their ad strategies. You'll watch and learn from questions, and take notes you can apply instantly to your own business ($1,199 value)

1:1 Call With Helena to Troubleshoot your Ads: Personalized call to resolve your ads problems or help you setup ads from scratch to avoid mistakes and maximize profit ($2,999 value)

What's Included

Everything you need in one place to achieve success with your Performance Marketing ads

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Live Training

Thursday 4/9 & Friday 4/10

2 days on Zoom Watch screen-share walkthrough

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Replay Access

Can't make it live? Get video replay access to recordings so you can learn on your schedule.

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Worksheets & Templates

Performance Marketing templates, reporting workbooks, and checklists you'll use immediately.

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Community

Join our student community to share wins, ask questions, and stay connected after the workshop.

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Live Q&A (VIP)

Personalized Q&A based on your use case. Ask a specific question based on your needs (VIP & 1:1 tiers).

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Personal Coaching (1:1)

1:1 strategy call included with 1:1 tier to adjust your ads together on a separate call (1:1 tiers only).

Frequently Asked Questions

Ready to join?

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