Paid Search Training:
A Practical 2-Day Masterclass

Practical training on planning, running, and improving Paid Search campaigns on Google and Bing.

Thursday 3/5 - Friday 3/6, 2026

10AM - 12PM PST (daily)

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Sounds Familiar?

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Burning Cash

You're spending money on Search ads but can't figure out why costs keep going up, while conversion volume and efficiency don't improve.

🤔

Unclear Optimization

It's hard to know what to change next inside the account. Whether to adjust bids, keywords, ads, or structure next.

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Too Many Metrics

Reports are full of numbers, but they don't help you decide what to do next. You have data, but it doesn't translate into clear actions.

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Hard to Scale

Budgets are increased on messy accounts, causing inefficiency to multiply instead of results. Some keywords perform well, but scaling is inconsistent.

This training is built to fix that.

What You'll Master in 2 Days

Practical, actionable Paid Search tactics you can implement immediately

Paid Search Foundations

Understand how Google & Bing paid search work with step-by-step best practices and pitfalls to avoid.

Audience Targeting Mastery

Learn the right way to use keywords to target your ideal customers across paid search ads.

High-Impact Campaign Structure

Build Google & Bing campaigns that are designed to convert! Because that's what paid search is for.

Copy & Messaging That Converts

See how to create ads copy that drives action using proven copywriting formulas

Measurement & Analytics

Learn how to correctly track keyword-level conversions and analyze traffic engagement.

Scaling Strategies

Learn how to identify winning keywords to scale, and cut underperformers before they drain your budget.

Who This Is For

Paid Search & PPC Specialists

You manage Google & Bing Ads accounts and want clearer structure, better performance, and more confidence in your decisions.

Founders & Operators

You rely on paid search for customer acquisition and want to understand how it really works, so you can analyze results and find opportunities.

Marketing Managers & Directors

You oversee paid search budgets and teams and want to better evaluate performance and guide strategy.

Agencies & Consultants

You run paid search for clients and want to improve results while communicating performance more clearly.

This crash course is designed for Paid Search beginners to intermediates. We'll start with the fundamentals and build up to advanced strategies by day 2. If you want to win with search ads this training is for you.

Your 2-Day Paid Search Crash Course

Thursday, 3/5 - Friday, 3/6, 2026

10AM - 12PM PST

Live on Zoom

Interactive sessions

Replay Access

Watch anytime

Q&A Sessions (VIP)

Get answers

Resources

Templates included

Day 1 - Paid Search Foundations

Thursday, March 5 • 10AM - 12PM PST

Paid Search Strategy & Budgets

Keyword selection and budget allocation

Campaign & Account Structure

Structure accounts and campaigns the right way

Messaging & Copy Formulas

Learn the proven copywriting formulas for search

Day 2 - Optimization & Scale

Friday, March 6 • 10AM - 12PM PST

KPI & Measurement

Understand how to track keyword-level KPIs

Optimization & Testing

Learn how to use data to improve performance

Scaling Strategies

Learn how to identify & scale winning keywords while cutting the underperformers

Q&A (VIP Only) • 12PM - 1:30PM PST (daily)

Get your specific questions answered. Come prepared with your specific questions, you'll be called by your name to come off mute & get answers.

Your Instructor

"Hi, I'm Helena Ronis. As the Co-founder and CEO of AllFactors, a marketing tracking and analytics software, I'm immersed daily in the data, trends, and strategies that drive real revenue for businesses, including my own.

I'm not teaching theory. I'm in the trenches every day, working with ad platforms, analyzing conversion funnels, and optimizing campaigns for our own growth and our customer's success.

My experience isn't from a textbook. It's forged in the demanding, fast-paced industry, where every ad dollar counts and measurable ROI is the only metric that matters.

I've scaled paid search efforts from scratch, and navigated the ever-changing landscape of paid advertising platforms.

In this crash course, I'm sharing the exact, practical playbook I use to run profitable search ads campaigns, distilled from years of hands-on experience.

You'll gain direct access to the tactical knowledge, strategic mindset, and data-driven approach needed to run search ads profitably.

You'll develop a practical, repeatable skill you can apply across platforms and businesses.

I'm excited to teach you this skill. Good on you for investing in yourself.

See you in the workshop!"

Helena Ronis

Expert In

Google Ads
Bing
Bing Ads

The Skills You'll Gain

Practical, actionable Paid Search skills you can implement immediately.

Search Campaigns Planning

Structure campaigns, ad groups, and keywords so they're easier to manage, test, and scale.

Precision Targeting

Research and find high-intent keywords to target your ready-to-buy customers.

Budget Optimization

Distribute budget across campaigns strategically and drive results without sacrificing efficiency.

Meaningful KPI Selection

Know which metrics matter, which don't, and how to use them to make decisions.

High-Converting Ads

Structure and test ads copy that consistently perform across paid search campaigns.

Scaling Strategically

Improve results systematically and scale the keywords that work without breaking performance.

Get Your Ticket

Invest in yourself. Gain the Paid Search skill that will serve you forever.

General

$599
$229

10AM - 12PM PST (daily)

Training: 2 Days of LIVE Paid Search Training on Zoom ($599 value)

Replay: Access to the video recording + Resources & Community

Direct Access to Helena (in the VIP Room): Be in the room LIVE as Helena coaches marketers on their ad strategies. You'll watch and learn from questions, ask your own questions. Take notes and apply instantly to your own use case ($1,199 value)

1:1 Call With Helena to Troubleshoot your Ads: Personalized call to resolve your ads problems or help you setup ads from scratch to avoid mistakes and maximize profit ($2,999 value)

Popular

VIP

$1,199
$499

10AM - 1:30PM PST (daily)

Training: 2 Days of LIVE Paid Search Training on Zoom ($599 value)

Replay: Access to the video recording + Resources & Community

Direct Access to Helena (in the VIP Room): Be in the room LIVE as Helena coaches marketers on their ad strategies. You'll watch and learn from questions, ask your own questions. Take notes and apply instantly to your own use case ($1,199 value)

1:1 Call With Helena to Troubleshoot your Ads: Personalized call to resolve your ads problems or help you setup ads from scratch to avoid mistakes and maximize profit ($2,999 value)

1:1

$2,999
$999

10AM - 1:30PM PST (daily) + 1:1 call

Training: 2 Days of LIVE Paid Search Training on Zoom ($599 value)

Replay: Access to the video recording + Resources & Community

Direct Access to Helena (in the VIP Room): Be in the room LIVE as Helena coaches marketers on their ad strategies. You'll watch and learn from questions, and take notes you can apply instantly to your own use case ($1,199 value)

1:1 Call With Helena to Troubleshoot your Ads: Personalized call to resolve your ads problems or help you setup ads from scratch to avoid mistakes and maximize profit ($2,999 value)

What's Included

Everything you need in one place to achieve success with your Paid Search ads

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Live Training

Thursday 3/5 & Friday 3/6

2 days on Zoom Watch screen-share walkthrough

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Replay Access

Can't make it live? Get video replay access to recordings so you can learn on your schedule.

📚

Worksheets & Templates

Paid Search templates, reporting workbooks, and checklists you'll use immediately.

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Community

Join our student community to share wins, ask questions, and stay connected after the workshop.

🙋

Live Q&A (VIP)

Personalized Q&A based on your use case. Ask a specific question based on your needs (VIP & 1:1 tiers).

🎯

Personal Coaching (1:1)

1:1 strategy call included with 1:1 tier to adjust your ads together on a separate call (1:1 tiers only).

Frequently Asked Questions

Ready to join?

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